What Makes Us Different
Every PR agency boasts about its capabilities and unique ability to achieve success. But the simple truth is that PR isn't rocket science -- it's about understanding the client's objectives, crafting a compelling story and applying the experience, expertise and resources necessary to leverage today's rapidly changing media landscape.
The most cited complaint by journalists and key influencers about PR is that outreach tends to be handled by junior practitioners who don't understand their client's story or the PR process. This occurs because the traditional agency structure is most profitable when the least experienced people do most of the work. At ExcelPR Group we reject this "bait and switch" business model that characterizes so many PR agencies - large and small.
Engagement with journalists, online influencers and other key stakeholders is where "the rubber meets the road" in every PR campaign, and at ExcelPR Group it's always handled by a senior-level practitioner. We know how to craft and communicate each client's story in a way that resonates with target audiences. And when we boast about our social media skills and capabilities, our claims are legit. ExcelPR Group principals literally teach other PR professionals how to adopt the latest social media best practices.
Put simply, we know what we're doing and we take the time to do it right. At ExcelPR Group what you see is what you get... and what you get is a team of experienced professionals with the expertise, resources and passion to achieve your PR goals.