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ExcelPR, Excel PR - Erik Deutsch

Erik Deutsch

ExcelPR, Excel PR - Erik Deutsch Erik Deutsch is a strategic communications specialist with more than 15 years of experience in media relations, word-of-mouth/buzz marketing and editorial services. Prior to launching ExcelPR Group in 2004, he worked on staff and as a consultant for some of the world's largest PR agencies including Edelman Worldwide, Manning, Selvage & Lee and Porter/Novelli. Clients have included firms and organizations such as UCLA Medical Center, FilmL.A., the California Department of Health Services, Disney Online, Bausch & Lomb and Microsoft.

An early adopter of Internet-based public relations, Erik helped launch Interactive PR News in 1995 as the first national newsletter on new media for public relations professionals. He continued to work as managing editor of the publication after it was acquired by communications industry news and research provider Phillips Business Information.

Since 1997, Erik has served on the faculty of UCLA Extension's Department of Journalism, Public Relations and Fundraising, where he currently teaches a course on social media best practices for PR professionals. He is a member of the PR program's 2009-2010 Advisory Board, which is charged with shaping curriculum and recruiting new instructors.

An active industry advocate, Erik is also on the Board of Directors for the Public Relations Society of America, Los Angeles Chapter, and serves as the organization's vice president for the 2010 term. He is also a founding member of the Southern California Biomedical Council's (SoCalBio's) Communications Advisory Committee, which is tasked with increasing awareness and understanding of life science research, development and manufacturing in the greater Los Angeles region.

Erik earned an undergraduate degree in economics from UCLA, and a masters degree in communication management from USC's Annenberg School for Communication.

Tim Cridland

ExcelPR, Excel PR - Tim CridlandTim Cridland has spent more than two decades creating brand-building media and marketing campaigns and providing strategic counsel for large corporations and small businesses. A former award-winning broadcast journalist, Tim held senior positions at top international public relations firms including Burson-Marsteller, Porter Novelli and GCI Group (Grey) representing Fortune 500 clients including Gillette, McDonalds, Skymall, Kaiser Pemanente, Roche Pharmaceuticals, Baskin Robbins and Kia Motors.

Tim began his career in broadcast news as an on-air general assignment and consumer/business reporter for ABC-TV news affiliates. He has contributed reports for national news outlets including ABC's World News Tonight, CNN and Entertainment Tonight. His background also includes media training for Honda Motors and Clear Channel Communications and video production for Consolidated Edison (NYC) and De Laurentiis Entertainment Group (film studio). Tim also has experience with major special events for national non-profits including the March of Dimes and Children Affected by Aids Foundation (CAAF).

Tim attended the University of Georgia Graduate College of Journalism (Grady), Villanova University and the State University of New York (Stony Brook).  He also studied copywriting at the School of Visual Arts in New York City and is a trained actor.