Geek Spring Break is upon us, and the PR industry will be well represented. When this year’s SXSWi (South by Southwest Interactive) Conference begins to take over downtown Austin on March 11th, many of the PR industry’s best and brightest will be leading the discussion on what’s in store for interactive media. During my cramped [...]
Some call it a romantic comedy, others call it a study in self identity with existentialist overtones, but what strikes me most about the film “Groundhog Day” is how the story of self-consumed TV weatherman Phil Connors (Bill Murray) and his bright eyed producer Rita (Andie MacDowell) would be different if it occurred today, in the age of social media.
When did bowl game sponsorships become so full of empty calories? Monday night’s college football finale ended with a series of close calls and a wild, down-to-the second finish. For me, the only thing missing as I watched the broadcast was some game-style grub with ample sodium, fat and sugar. Perhaps my feeling of junk [...]
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Lions, tigers and bears! Oh, my! Each year, the team at ExcelPR Group creates a new holiday card. This year we went with a “Wizard of Oz” theme, albeit with a PR twist. It has been a great year, and we’re optimistic that 2011 will be even better. Enjoy… and happy holidays! Share and Enjoy:
Who knew PR was such a hot topic among bloggers? After all, it’s not unusual to hear bloggers gripe (legitimately) about PR pros who bombard them with mass emails for off-topic story pitches. It often seems that the only time bloggers like to think about “PR” is when they’re referring to “page rank.” That’s why [...]
Erik DeutschExcelPR Group
PR agency principal, media strategist, university instructor and industry advocate.
Erik is a media strategist with more than 15 years of experience in PR and word-of-mouth marketing. Prior to launching ExcelPR Group in 2004, he worked...
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