Geek Spring Break is upon us, and the PR industry will be well represented.
When this year’s SXSWi (South by Southwest Interactive) Conference begins to take over downtown Austin on March 11th, many of the PR industry’s best and brightest will be leading the discussion on what’s in store for interactive media.
During my cramped flight to Austin I spent some time looking through the entire SXSWi schedule and selected the following 10 panels, presentations and core conversations that may be of particular interest to PR professionals.
This list is by no means complete, but it’s a good start.
#FAIL: Infamous Social Media PR Disasters (Solo Presentation)
We live in an age when a single angry customer has the power to bring an established brand to its knees. This presentation will focus on the empowered consumer by examining some of the best known social media disasters. The goal is to help PR pros and brand marketers learn from the mistakes of others.
When: Sunday, March 13 @ 11:00 am
Where: AT&T Conference Center, Room 203, 1900 University Avenue
Who: Marla Erwin, Interactive Art Director – Whole Foods Market
Marketing Budgets Have Gone Social – Is It Working? (Panel)
Assembled by The Council of Public Relations Firms, this panel will try to determine if brands are getting sufficient value from all the marketing dollars they’re pumping into social media campaigns.
When: Saturday, March 11 @ 2:00 pm
Where: The Hyatt, Hill Country AB, 208 Barton Springs Rd
Who: Julie Hamp, SVP, Chief Communications Officer – PepsiCo
Kris Narayanan, VP of Digital Marketing (US) – Samsung; David Witt, Director, Global Brand PR & Consumer Engagement – The Hershey Company; Kathy Baughman, Principal – ComBlu
All Grown-Up: Brand Mascots in the Digital Age (Core Conversation)
This topic may seem a bit whimsical, but it raises an interesting question — can established brands make their old-school mascots relevant in the age of social media? Get ready for Pillsbury Doughboy 2.0.
When: Saturday, March 12 @ 3:00 pm
Where: Hilton, Salon E, 500 East 4th Street
Who: Derek Fridman, Creative Director – SapientNitro; Emily Reid, Account Director – IQ
Know Your Meme (Panel)
“Meme” is one of those terms that is often used but seldom defined. This panel will examine how an idea or unit of online content (e.g., a viral video) becomes a meme. The organizer’s own description of this panel is a bit cryptic, as is the entire concept.
When: Saturday, March 12 @ 3:30 pm
Where: Hyatt, TX Ballroom 5-7, 208 Barton Springs Rd
Who: Andrew Baron, CEO – Rocketboom; Brad Kim – Know Your Meme; Don Caldwell, Editor – Know Your Meme
How Brands Respond to Facebook Attacks (Panel)
This panel serves as a complement to the #Fail presentation mentioned above. It promises to explore nuts and bolts issues brands face when their reputation takes a beating on Facebook, such as how they should moderate comments, strike the right tone, plan content and, in general, engage their critics.
When: Tuesday, March 15 @ 11:00 am
Where: Hyatt, TX Ballroom 1, 208 Barton Springs Rd
Who: Bryan Person, Social Media Evangelist – LiveWorld; Ekaterina Walter, Social Media Strategist – Intel; Laura Thomas – Dell; Michael Lazerow, CEO – Buddy Media
OMG, My Customer’s Pissed and Uses Twitter (Panel)
The same goes for this panel, which focuses on best practices for dealing with empowered (and pissed off) consumers on Twitter.
When: Monday, March 14 @ 3:30 pm
Where: AT&T Conference Center, Room 203, 1900 University Avenue
Who: Rob LaGesse, Director of Media Marketing – Rackspace Hosting
The Death of the Brand Website (Core Conversation)
I’m fascinated by how consumer brands are shifting attention from their own websites in favor of Facebook and Twitter. Of course I understand why this is happening, but I can’t help being a bit surprised each time I see a 30 second spot that pimps out a Facebook URL without any reference to the company’s site This panel will explore how brands can create fresh social media content and add community features to their “old school” websites.
WHEN: Tuesday, March 15 @ 3:30 pm
Where: Hilton, Salon E, 500 East 4th Street
Who: Gary Nelson, Executive Creative Director – Organic
Why PR’s Future May Not Look Like PR (Core Conversation)
Technology’s impact on PR continues to grow, as individuals and brands become content producers capable of connecting directly with consumers. This panel will explore these changes and how engagement will define PR’s future.
When: Tuesday, March 15 @ 12:30 pm
Where: Hyatt, Hill Country CD, 208 Barton Springs Rd
Who: David Armano SVP, Social Business Planning – Edelman; Richard Brewer-Hay, Chief Blogger – eBay Inc
Outsourcing Social Media Professionally Without Selling Your Soul (Panel)
Can a brand maintain its unique voice as it outsources social media outreach? The folks on this panel believe the answer is yes, and they’re ready to show brands and their outsource partners how it can be done. Eric Schwartman is on this panel, which by itself means it should be worthwhile (if you haven’t done so, check out his On the Record Online… Online podcast and his new book on B2B social media).
When: Monday, March 14 @ 9:30 am
Where: Austin Convention Center, Ballroom F, 500 E Cesar Chavez St
Who: Elizabeth Bellanti – Bellanti Branding; Eric Schwartzman, Consultant/Speaker/Author – On the Record…Online; Kate Buck, CEO – KBJOnline.com; Nicole Simon – Teaching the Tools of the Trade SimplyPragmatic.biz
Who Are You And Why Should I Care? (Core Conversation)
This conversation will be led by the sinfully smart and always entertaining Cathy Brooks, who’s an expert at helping individuals and brands tell their stories across all media platforms. Cathy uses her story navigation technique to identify the motivation behind a story in order to create a more compelling narrative.
When: Saturday. March 12 @ 11:00 am
Where: Marriott Courtyard, Rio Grande A, 300 East 4th Stree
Who: Cathy Brooks, Founder & Raconteur – Other Than That; Ellen Mcgirt, Senior Writer – Fast Company
Also of interest…
TECHmunch Austin Food Blogger Conference
While it’s not part of the official SXSWi program, the newly expanded TECHmunch Austin Food Blogger Conference (March 11-13) will feature an all-star lineup of PR and marcom pros including Robert Scoble, Brian Solis, Eric Schwartzman, Sarah Evans and Lee Odden. I’ll be moderating the “Getting Noticed: Building Your PR Plan” panel on Saturday (3/12) at 10:20 am. TECHmunch will be held at Whole Foods Markets Culinary Center and World Headquarters in downtown Austin. Note that ExcelPR Group represents BakeSpace.com, which produces TECHmunch. More info is available at http://techmunch.bakespace.com.
Related Post:
“The PR Pro’s Guide to SXSW Panel Picking”
PS – Please go ahead and leave a comment — I’m working to eliminate the spam armageddon affecting prior posts.
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