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	<title>PR Mashup</title>
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	<description>Welcome to PR Mashup</description>
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		<title>10 &#8220;Must-See&#8221; SXSWi Panels for PR Pros</title>
		<link>http://excelpr.com/prmashup/2011/03/10-must-see-sxswi-panels-for-pr-pros/</link>
		<comments>http://excelpr.com/prmashup/2011/03/10-must-see-sxswi-panels-for-pr-pros/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 20:31:32 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=359</guid>
		<description><![CDATA[Geek Spring Break is upon us, and the PR industry will be well represented. When this year&#8217;s SXSWi (South by Southwest Interactive) Conference begins to take over downtown Austin on March 11th, many of the PR industry&#8217;s best and brightest will be leading the discussion on what&#8217;s in store for interactive media. During my cramped [...]]]></description>
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		<slash:comments>141</slash:comments>
		</item>
		<item>
		<title>How Would the Film &#8220;Groundhog Day&#8221; be Different in the Age of Social Media?</title>
		<link>http://excelpr.com/prmashup/2011/02/the-film-groundhog-day-be-different-in-the-age-of-social-media/</link>
		<comments>http://excelpr.com/prmashup/2011/02/the-film-groundhog-day-be-different-in-the-age-of-social-media/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 17:35:26 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=344</guid>
		<description><![CDATA[Some call it a romantic comedy, others call it a study in self identity with existentialist overtones, but what strikes me most about the film "Groundhog Day" is how the story of self-consumed TV weatherman Phil Connors (Bill Murray) and his bright eyed producer Rita (Andie MacDowell) would be different if it occurred today, in the age of social media.]]></description>
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		<slash:comments>157</slash:comments>
		</item>
		<item>
		<title>College Football&#8217;s &#8220;Junk Food Bowl&#8221;</title>
		<link>http://excelpr.com/prmashup/2011/01/college-football-junk-food-bowl/</link>
		<comments>http://excelpr.com/prmashup/2011/01/college-football-junk-food-bowl/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 23:57:59 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=316</guid>
		<description><![CDATA[When did bowl game sponsorships become so full of empty calories? Monday night&#8217;s college football finale ended with a series of close calls and a wild, down-to-the second finish. For me, the only thing missing as I watched the broadcast was some game-style grub with ample sodium, fat and sugar. Perhaps my feeling of junk [...]]]></description>
		<wfw:commentRss>http://excelpr.com/prmashup/2011/01/college-football-junk-food-bowl/feed/</wfw:commentRss>
		<slash:comments>315</slash:comments>
		</item>
		<item>
		<title>Holiday Greetings from ExcelPR Group and &#8220;The Wizard of PR&#8221;</title>
		<link>http://excelpr.com/prmashup/2010/12/happy-holidays-from-excelpr-group/</link>
		<comments>http://excelpr.com/prmashup/2010/12/happy-holidays-from-excelpr-group/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 19:42:55 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=298</guid>
		<description><![CDATA[Lions, tigers and bears! Oh, my! Each year, the team at ExcelPR Group creates a new holiday card. This year we went with a &#8220;Wizard of Oz&#8221; theme, albeit with a PR twist. It has been a great year, and we&#8217;re optimistic that 2011 will be even better. Enjoy&#8230; and happy holidays! Share this on [...]]]></description>
		<wfw:commentRss>http://excelpr.com/prmashup/2010/12/happy-holidays-from-excelpr-group/feed/</wfw:commentRss>
		<slash:comments>262</slash:comments>
		</item>
		<item>
		<title>PR Panels Aplenty at BlogWorld 2010</title>
		<link>http://excelpr.com/prmashup/2010/10/blogworld-2010-pr-panels/</link>
		<comments>http://excelpr.com/prmashup/2010/10/blogworld-2010-pr-panels/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 18:40:56 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[BlogWorld]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[panels]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=258</guid>
		<description><![CDATA[Who knew PR was such a hot topic among bloggers? After all, it&#8217;s not unusual to hear bloggers gripe (legitimately) about PR pros who bombard them with mass emails for off-topic story pitches. It often seems that the only time bloggers like to think about &#8220;PR&#8221; is when they&#8217;re referring to &#8220;page rank.&#8221; That&#8217;s why [...]]]></description>
		<wfw:commentRss>http://excelpr.com/prmashup/2010/10/blogworld-2010-pr-panels/feed/</wfw:commentRss>
		<slash:comments>730</slash:comments>
		</item>
		<item>
		<title>Social Media Class is Now in Session: Teaching Strategy to Today&#8217;s Tech-Savvy PR Students</title>
		<link>http://excelpr.com/prmashup/2010/10/social-media-class-is-now-in-session/</link>
		<comments>http://excelpr.com/prmashup/2010/10/social-media-class-is-now-in-session/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 16:42:24 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=225</guid>
		<description><![CDATA[I know many experienced PR professionals who are struggling to understand how social media is changing the PR business. Some aren&#8217;t proficient with new technology, while others are simply too set in their ways to adapt. Even PR students who came of age during the digital media revolution must learn how to apply it strategically. There&#8217;s No Shortage of [...]]]></description>
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		<slash:comments>941</slash:comments>
		</item>
		<item>
		<title>Did a Lame PR Strategy Wipe Out Google Wave?</title>
		<link>http://excelpr.com/prmashup/2010/09/did-bad-pr-wipe-out-google-wave/</link>
		<comments>http://excelpr.com/prmashup/2010/09/did-bad-pr-wipe-out-google-wave/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 19:04:18 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=198</guid>
		<description><![CDATA[I like to think of myself as a fairly tech-savvy PR pro. But while I may qualify as an &#8220;early adopter&#8221; compared to many PR colleagues, I tend to get so focused on new PR tools and tactics that I fall behind when it comes to some big-picture innovations. Such was the case with Google [...]]]></description>
		<wfw:commentRss>http://excelpr.com/prmashup/2010/09/did-bad-pr-wipe-out-google-wave/feed/</wfw:commentRss>
		<slash:comments>1529</slash:comments>
		</item>
		<item>
		<title>PR Pro&#8217;s Guide to SXSW Panel Picking</title>
		<link>http://excelpr.com/prmashup/2010/08/pr-pros-guide-to-sxsw-panel-picking/</link>
		<comments>http://excelpr.com/prmashup/2010/08/pr-pros-guide-to-sxsw-panel-picking/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 08:25:07 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[SXSW]]></category>
		<category><![CDATA[panels]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=117</guid>
		<description><![CDATA[Last Wednesday (August 11th) marked the start of what author/new media marketing expert Chris Brogan and others describe as &#8220;panel whoring season.&#8221; Of course they&#8217;re referring to the annual SXSW (South by Southwest) conference, and the battle among aspiring panelists to get their panels chosen through a community-driven process called the &#8220;PanelPicker.&#8221; While SXSW 2011 isn&#8217;t [...]]]></description>
		<wfw:commentRss>http://excelpr.com/prmashup/2010/08/pr-pros-guide-to-sxsw-panel-picking/feed/</wfw:commentRss>
		<slash:comments>1692</slash:comments>
		</item>
		<item>
		<title>3 Lessons from Don Draper&#8217;s &#8220;Who Are You&#8221; Moment</title>
		<link>http://excelpr.com/prmashup/2010/07/three-lessons-from-don-drapers-who-are-you-moment/</link>
		<comments>http://excelpr.com/prmashup/2010/07/three-lessons-from-don-drapers-who-are-you-moment/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 06:07:59 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=91</guid>
		<description><![CDATA[Despite all the hype, I&#8217;ve managed to see just a few episodes of Mad Men. While I love the early &#8217;60s Madison Avenue aesthetic, there&#8217;s just something about the show that tends to put me to sleep. That&#8217;s why I was surprised to find myself fully immersed in the recent season opener titled &#8220;Public Relations.&#8221; The [...]]]></description>
		<wfw:commentRss>http://excelpr.com/prmashup/2010/07/three-lessons-from-don-drapers-who-are-you-moment/feed/</wfw:commentRss>
		<slash:comments>1761</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the Content?</title>
		<link>http://excelpr.com/prmashup/2010/07/hello-world/</link>
		<comments>http://excelpr.com/prmashup/2010/07/hello-world/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 00:15:53 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://excelpr.com/prmashup/?p=1</guid>
		<description><![CDATA[It has been a while since I last tried my hand at personal blogging. Stepping away from my earlier blog wasn&#8217;t a deliberate decision&#8230; it just happened gradually as I began to spend more and more time helping clients develop corporate blogs as part of their overall online strategy. One consequence of this unintended departure was [...]]]></description>
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		<slash:comments>1291</slash:comments>
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