I know many experienced PR professionals who are struggling to understand how social media is changing the PR business. Some aren’t proficient with new technology, while others are simply too set in their ways to adapt. Even PR students who came of age during the digital media revolution must learn how to apply it strategically. There’s No Shortage of [...]
Did a Lame PR Strategy Wipe Out Google Wave?
I like to think of myself as a fairly tech-savvy PR pro. But while I may qualify as an “early adopter” compared to many PR colleagues, I tend to get so focused on new PR tools and tactics that I fall behind when it comes to some big-picture innovations. Such was the case with Google [...]
PR Pro’s Guide to SXSW Panel Picking
Last Wednesday (August 11th) marked the start of what author/new media marketing expert Chris Brogan and others describe as “panel whoring season.” Of course they’re referring to the annual SXSW (South by Southwest) conference, and the battle among aspiring panelists to get their panels chosen through a community-driven process called the “PanelPicker.” While SXSW 2011 isn’t [...]
3 Lessons from Don Draper’s “Who Are You” Moment
Despite all the hype, I’ve managed to see just a few episodes of Mad Men. While I love the early ’60s Madison Avenue aesthetic, there’s just something about the show that tends to put me to sleep. That’s why I was surprised to find myself fully immersed in the recent season opener titled “Public Relations.” The [...]
Where’s the Content?
It has been a while since I last tried my hand at personal blogging. Stepping away from my earlier blog wasn’t a deliberate decision… it just happened gradually as I began to spend more and more time helping clients develop corporate blogs as part of their overall online strategy. One consequence of this unintended departure was [...]
About
Erik Deutsch
ExcelPR Group
PR agency principal, media strategist, university instructor and industry advocate.
Erik is a media strategist with more than 15 years of experience in PR and word-of-mouth marketing. Prior to launching ExcelPR Group in 2004, he worked...
@ErikDeutsch
Meeting @AP World Headquarters -- surprised they let PR people near this place :) (@ Associated Press) http://t.co/Xp1YAdwg23 hours ago from foursquare
RT @lacountyprlady: @ErikDeutsch #UCLAx425 The gift that keeps on giving! Lots of positive feedback on another one of my SM presentations.1 day ago from Echofon
More than just a round of profit taking? RT @ForbesTech Apple In Free Fall: Down 17% in Last 5 Weeks http://t.co/fpt65u851 day ago from Flipboard
I'm at Internet Week NY HQ (New York, NY) w/ 102 others http://t.co/7qtbhnlL1 day ago from foursquare
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