Who knew PR was such a hot topic among bloggers? After all, it’s not unusual to hear bloggers gripe (legitimately) about PR pros who bombard them with mass emails for off-topic story pitches. It often seems that the only time bloggers like to think about “PR” is when they’re referring to “page rank.” That’s why [...]
PR Pro’s Guide to SXSW Panel Picking
by Erik on 17. Aug, 2010 in Conferences, PR, SXSW
Last Wednesday (August 11th) marked the start of what author/new media marketing expert Chris Brogan and others describe as “panel whoring season.” Of course they’re referring to the annual SXSW (South by Southwest) conference, and the battle among aspiring panelists to get their panels chosen through a community-driven process called the “PanelPicker.” While SXSW 2011 isn’t [...]
About
Erik Deutsch
ExcelPR Group
PR agency principal, media strategist, university instructor and industry advocate.
Erik is a media strategist with more than 15 years of experience in PR and word-of-mouth marketing. Prior to launching ExcelPR Group in 2004, he worked...



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