In most cases, ExcelPR Group functions as a seamless extension of each client's internal marketing and PR operations. Our approach is grounded in proven, results-driven strategies and tactics tailored to each unique situation.
- Media relations (consumer, trade and business)
- Content marketing and brand journalism (digital media production and editorial services)
- Issues and crisis communications management
- Key message and story development
- Thought leadership programs
- Speakers bureau and tradeshow support
- Event publicity and production
- Product launches
- Investor relations
- Industry analyst tours
- Spokesperson training
- Crisis communications management
- Word-of-mouth/real-time marketing and social media engagement
ExcelPR Group provides big agency resources, capabilities and expertise, with the personal attention of a boutique firm.
Our Assets include:
Newswire Membership and Optimization
ExcelPR Group maintains memberships with all major paid newswire services service as well as various specialty newswires. We understand the "ins-and-outs" of paid newswire distribution, including how to target, distribute and optimize releases for SEO and social media.
In addition to our proprietary in-house media lists, we subscribe to "big agency" database services that are updated daily and provide us with information to target and reach hundreds of thousands of media contacts.
ExcelPR Group holds membership in the Public Relations Society of America (PRSA), the Entertainment Publicists Professional Society (EPPS), the International Academy of Digital Arts and Sciences (IADAS), Social Media Club (SMC) and the Southern California Biomedical Council (SoCalBio).
Ongoing Professional Development
ExcelPR Group principals are active in PR industry affairs and ongoing professional development/training. We regularly attend (as well as lead) best practices courses, workshops, panel discussions, etc. to stay abreast of the latest PR techniques and tactics.
ExcelPR has earned multiple first place awards from leading public relations and communications industry associations. These include PRism Awards from the Public Relations Society of America, Los Angeles Chapter for Best Corporate Communications, Best Non-Profit Campaign, Best Media Writing and Best Technology Convergence Program. Most recently, ExcelPR was named a PR News Platinum Award Finalist for Best Web Marketing Campaign.