ExcelPR Group has expanded its entertainment and economic development practice by adding the Association of Film Commissioners International (AFCI) to its client roster. Founded in 1975, AFCI is the professional organization for film commissioners worldwide, representing more than 300 city, county, state, regional, provincial and national film commission members on six continents. ExcelPR has been retained at a vital time for the organization, as it undertakes a broad restructuring with new leadership, an enhanced mission and a new emphasis on working more closely with content creators and policy makers. ExcelPR will handle a wide range of communications initiatives, from media relations and influencer engagement to issues management.