AI-POWERED AUDIENCE INTELLIGENCE

Our audience intelligence is powered by SmartFocus.ai, an AI-powered market research platform co-founded by ExcelPR principal Erik Deutsch, that uses virtual focus groups to deliver rapid, scalable audience insights. This means ExcelPR clients have direct access to a capability that most agencies (large or small) simply don’t offer: AI-driven message testing, audience perception research, and stakeholder sentiment analysis, available on demand.

SmartFocus AI AI-powered focus groups

CAPABILITIES:

We serve as a seamless extension of each client’s internal PR and marketing operations. Our approach is grounded in proven, results-driven strategies and tactics. We know how to deliver the right message to the right audience in the right manner at the right time.
  • Media Relations
  • Corporate Communications
  • Crisis Prevention, Preparedness & Response
  • Issues & Reputation Management
  • Content Marketing
  • Brand Positioning & Storytelling
  • Digital Media Production
  • Product Launches
  • Event Publicity & Tradeshow Support
  • Investor Relations
  • Thought Leadership
  • Speakers Bureau & Spokesperson Training
  • Social Media Marketing & Influencer Engagement

ASSETS:

ExcelPR Group provides big agency resources, capabilities and expertise, with the personal attention and efficiency of a boutique firm. 

In addition to our in-house media resources, ExcelPR Group employs the latest “big agency” tools to ensure clients have access to the most updated and accurate media database, distribution and monitoring services.

ExcelPR Group holds membership in the Public Relations Society of America (PRSA), Entertainment Publicists Professional Society (EPPS), Social Media Club, Southern California Biomedical Council (SoCalBio) and other national and regional professional associations at the forefront of our industry and client’s interests.

ExcelPR Group team members are active in PR industry affairs and professional development. We regularly attend (as well as lead) best practices courses, workshops, panel discussions, etc. to stay abreast of the latest PR techniques and tactics.

ExcelPR has earned numerous honors from major public relations and communications industry award programs, including multiple PRism Awards from the Public Relations Society of America, Los Angeles Chapter (Best Corporate Communications, Best Non-Profit Campaign, Best Media Writing, Best Entertainment Campaign, Best Technology Convergence Program, etc.) and PR News’ Platinum Awards (Best Web Marketing Campaign).

Services