Every PR agency boasts about its capabilities and “unique ability” to achieve success. But the simple truth is that PR isn’t rocket science — it’s about understanding the client’s objectives, crafting a compelling story and leveraging the right media channels.
The most cited complaint from journalists and influencers/new media content creators about PR is that outreach tends to be handled by junior practitioners who don’t understand their clients or the PR process. This occurs because the traditional agency business model calls upon the least experienced staff members to handle much of the hands-on work. At ExcelPR Group we reject this “bait and switch” approach that characterizes so many PR agencies — both large and small.
Engagement with journalists, influencers and other stakeholders is where “the rubber meets the road” for every PR campaign, and at ExcelPR Group it’s always handled by a senior-level expert. We know how to craft and communicate stories that resonate with target audiences. And when we boast about our social media skills, our claims are legit. ExcelPR Group principals literally teach other PR professionals how to adopt the latest best practices.
In other words, we know what we’re doing and we take the time to do it right. At ExcelPR Group what you see is what you get… and that’s a team of experienced professionals with the expertise, resources and passion to achieve your PR goals.