Most kids aren’t hooked on TV news, but for ErikDeutsch it was a childhood obsession. For as long as he can remember, he has been transfixed with news media in all its forms. Growing up, his favorite TV shows were newscasts, and he could name just about every anchor and reporter on the local stations (network and cable too).
Over the years, this obsession evolved into a passion for public relations and its potential to shape how people perceive the world.
Today, Erik is a media strategist with more than 20 years of experience in PR, word-of-mouth marketing and content production. Prior to launching ExcelPR Group in 2004, he worked on staff and as a consultant for some of the world’s largest PR agencies, where he managed campaigns for clients ranging from startups to Fortune 500 companies.
An early adopter of digital PR tactics, Erik helped launch Interactive PR News in 1995 as the first national newsletter on new media for public relations professionals. He served as managing editor and helped shepherd the publication’s acquisition by Access Intelligence (publisher of numerous titles including PR News).
Advocate & Educator Erik is passionate about advancing the PR profession as an advocate and educator. He served as 2014 president of thePublic Relations Society of America, Los Angeles Chapter (PRSA-LA) — the voice for PR professionals across the L.A. region. During his tenure he led a 25-member board, launched new digital initiatives and oversaw a surge in membership for one of the nation’s oldest and largest PRSA chapters.
Devoted to helping prepare the next generation of PR pros, Erik is a long-serving instructor for UCLA Extension’s Strategic Branding & Public Relations Certificate Program, where he currently teaches a course titled “Best Practices in Social Media for the Communications Professional.” He is also an advisor to Pepperdine University’s undergraduate PR program and the Pepperdine Waves Chapter of PRSSA.
Erik earned an undergraduate degree in economics from UCLA and a masters degree in communication management from USC’s Annenberg School for Communication.
In his downtime, he enjoys playing the drums (despite his near total lack of musical talent) and admiring classic cars.