Erik Deutsch
Principal
Erik Deutsch
ERIK DEUTSCH, Principal

Most kids aren’t hooked on TV news, but for Erik Deutsch it was a childhood obsession. For as long as he can remember, he has been transfixed with news media in all its forms. Growing up, his favorite TV shows were newscasts, and he could name just about every anchor and reporter on the local stations (network and cable too).

Over the years, this obsession evolved into a passion for public relations and its potential to shape how people perceive the world.

Today, Erik is a media strategist with more than 20 years of experience in PR, word-of-mouth marketing and content production. Prior to launching ExcelPR Group in 2004, he worked on staff and as a consultant for some of the world’s largest PR agencies, where he managed campaigns for clients ranging from startups to Fortune 500 companies.

An early adopter of digital PR tactics, Erik helped launch Interactive PR News in 1995 as the first national newsletter on new media for public relations professionals. He served as managing editor and helped shepherd the publication’s acquisition by Access Intelligence (publisher of numerous titles including PR News).

Advocate & Educator
Erik is passionate about advancing the PR profession as an advocate and educator. He served as 2014 president of the Public Relations Society of America, Los Angeles Chapter (PRSA-LA) — the voice for PR professionals across the L.A. region. During his tenure, he led a 25-member board, launched new digital initiatives and oversaw a surge in membership for one of the nation’s largest PRSA chapters.

Devoted to helping prepare the next generation of PR pros, Erik is a long-serving instructor for UCLA Extension’s Strategic Branding & Public Relations Certificate Program, where he currently teaches a course titled “Best Practices in Social Media for the Communications Professional.” He is also an advisor for Pepperdine University’s undergraduate PR program, and for the Pepperdine Waves Chapter of PRSSA. 

Erik earned an undergraduate degree in economics from UCLA and a masters degree in communication management from USC’s Annenberg School for Communication.

In his downtime, he enjoys playing the drums (despite his near total lack of musical talent) and admiring classic cars.

Recent Publications & Appearances

-TWC Local Edition – Interview with Erik Deutsch, PRSA-LA President

PRNewser – “PR Experts Weigh in on Google/EU Ruling”

-PRSA Tactics — “Bands and Brands: How to Electrify Festivalgoers” 

-L.A. Business Journal (Op-Ed) – “L.A. at Home with Branded Content”

-Eater.com – “Chipotle’s Plan to Win Customers Back; Will It Work?”

-UCLA Newsletter – “Beyond Facebook: Social Media in the Classroom”

-CommPRO.biz – “SXSW Wrap Up: Working with Food Bloggers”

-Story Road Radio – “Today’s PR Pro”

-SXSWi – “DIY App & eBook Publishing: A Live Demonstration”

-BlogWorld/New Media Expo – “Getting Noticed: Building Your PR Plan”

-Digital Hollywood – “Social Media for Crisis Communications”

-Social Media Week L.A. – “How Social Media is Transforming Journalism”

-Social Media Club, Los Angeles – “Social Media in Regulated Industries”

-TECHmunch Food Blogger Conference (multiple cities)

-Internet Week NYC – “How Startups Can Get Noticed”

-SoCalBio Media Forum – “How the Bioscience Industry is Covered in L.A.”

-ASCRS – “Growing Your Practice with PR and Social Media”